Staying Safe: Save Yourself and Hire a Fight Director (Video Entry)

The 4 P's of the WWE: Promotion and Product

Who out there watches the World Wrestling Entertainment? I know I don’t. However, despite the fact that I do not watch the WWE, I sure do know a lot about it. Its roots can be traced back as far as the 1950’s. In the early 2000's, because of trademark issues with the World Wide Fund for Nature, it had to change its name from "World Wrestling Federation" to "World Wrestling Entertainment". I am familiar with the careers of such famous wrestlers as The Rock, Andre the Giant, Hulk Hogan, and more. How do I know all of these things? Because the WWE is something people talk about. You see the advertisements and can’t help but feel like watching the WWE is going to be a good time. Additionally their product is attractive to the masses. In marketing, there are 4 P's you must accommodate in order to be successful. These "P's" are product, promotion, place, and price. The WWE is a prime example of how balancing these four big things can lead to great rewards.